10DLC Campaigns

Create, submit, update and monitor 10DLC campaigns through TNID, including submitting a campaign automatically once its brand is verified.

A campaign registers a messaging use case (marketing, customer care, 2FA and so on) under an ACTIVE brand. Numbers are attached to campaigns; carriers use the campaign to decide throughput and filtering.

All 10DLC operations are on the /company GraphQL server with a company token. Every operation is documented with request, variables and response in the API Reference.

Campaign lifecycle

Status	Meaning
DRAFT	Saved in TNID, not sent to TCR.
PENDING	Submitted to TCR (or waiting for the brand to become ACTIVE).
ACTIVE	Approved. Numbers can be assigned.
ERROR	Submission failed. Fix and resubmit with updateAndSubmitTenDlcCampaign.
EXPIRED, SUSPENDED	No longer usable for traffic.

These are campaign statuses. Brand statuses are a different set (PENDING_REVIEW belongs to brands).

Three ways to submit

Mutation	When to use it
registerAndSubmitTenDlcCampaign(input)	The brand is already ACTIVE. Creates the campaign and submits it to TCR immediately.
registerTenDlcCampaignWhenReady(input)	The brand is still under review. TNID stores the campaign as PENDING and submits it automatically when the brand becomes ACTIVE.
saveTenDlcCampaignAsDraft(input) then updateTenDlcCampaignAsDraft(id, input)	You want to build the campaign up over time before submitting.

mutation ($input: TenDlcRegisterCampaignInput!) {
  registerAndSubmitTenDlcCampaign(input: $input) {
    campaignId
    brandId
    usecase
    status
    description
    messageFlow
    autoRenewal
  }
}

{
  "input": {
    "tenDlcApiKeyId": "<id returned by addTenDlcApiKey>",
    "internalBrandId": "<TNID id of the brand, from tenDlcBrands.records.id>",
    "usecase": "MARKETING",
    "description": "Promotions and product launches for opted-in customers",
    "messageFlow": "Customers opt in by texting JOIN to our number or ticking the box at checkout. They receive up to 4 messages a month.",
    "sample1": "Acme: Summer sale starts today. Show this text in store for 10% off. Reply STOP to opt out, HELP for help.",
    "subscriberOptin": true,
    "subscriberOptout": true,
    "subscriberHelp": true,
    "termsAndConditions": true,
    "nnid": "<your NNID, if you have one>",
    "resellerId": "<CSP reseller id, if applicable>"
  }
}

campaignId (for example CZDFL35) is the TCR identifier. updateAndSubmitTenDlcCampaign(id, input) changes a submitted campaign and re-syncs it with TCR, which is also the path after an ERROR. deleteTenDlcCampaign(id) removes it.

Monitor campaigns and their numbers

query ($brandId: String, $status: TenDlcCampaignStatus, $usecase: String, $page: Int, $pageSize: Int) {
  tenDlcCampaigns(brandId: $brandId, status: $status, usecase: $usecase, page: $page, pageSize: $pageSize) {
    page
    totalRecords
    records {
      id
      campaignId
      brandId
      usecase
      status
      workflowStatus
      autoRenewal
      ownershipType
    }
  }
}

tenDlcCampaign(id) returns the full record (message flow, opt-in/opt-out/help settings, expiration and billing dates). tenDlcCampaignWithTelephoneNumbers(id) adds the numbers attached to the campaign with their carrier workflow statuses (osrWorkflowStatus, tmobileWorkflowStatus), which is the quickest way to see whether a number is cleared to send.

Sending traffic

TNID registers the campaign. Sending messages on the registered numbers happens through your messaging provider; on TSG Global, assign the campaign to a number with the campaign_id field of the SMS enablement endpoint.

What to read next

• 10DLC Brands: the brand must be ACTIVE first.

• Webhooks: get notified instead of polling.

• API Reference: all 23 10DLC operations.